Weathervane is a recently aquired, family owned golf course located in Weymouth, MA and was once rated as one of the nation’s top practice facilities. Since then, Weathervane has stuctured a game plan to return it to where it should be. This rebrand lends itself to the efforts to become the #1 golf course south of Boston.
The Weathervane identity system is backed by the primary logo.
The brandmark was created by taking the directional arrow from a weathervane and crossing over it with a golf tee.
Inspiration was taken from two of the most common materials used to make a weathervane, Iron Black and Copper Orange/Brown. These colors, paired with Golf Ball White, set Weathervane apart from the endless sea of green-colored golf brands.
Establishes tone for the brand and echos the direction that the brandmark points to.
By Hao Zhang, Edwin Compton, and Diana Palkevic.